Privacy policy

This Privacy Policy describes how Wild Harmony X (“we”, “us” and “our”) collects, uses and shares your personal information when you visit or make a purchase from wildharmonyx.co.uk (the “Site”).

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, “Personal Information” means information that can be used to identify an individual.

Device Information

Examples of Personal Information collected:
- Web browser version
- IP address
- Time zone
- Cookie information
- Pages or products you view
- Search terms
- How you interact with the Site

Purpose of collection:
To load the Site accurately for you, improve our Site, and perform analytics on Site usage.

Source of collection:
Collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels.

Disclosure for a business purpose:
Shared with Shopify and relevant service providers.

Order Information

Examples of Personal Information collected:
- Name
- Billing address
- Shipping address
- Payment information
- Email address
- Phone number

Purpose of collection:
To process your order, take payment, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information relating to our products or services where appropriate.

Source of collection:
Collected directly from you.

Disclosure for a business purpose:
Shared with Shopify, payment providers, shipping providers and relevant service providers needed to fulfil your order.

Customer Support Information

Examples of Personal Information collected:
- Name
- Email address
- Order number
- Any information you provide when contacting us

Purpose of collection:
To provide customer support and respond to your enquiries.

Source of collection:
Collected directly from you.

Disclosure for a business purpose:
Shared with Shopify and relevant service providers where needed to resolve your enquiry.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children.

If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at info@wildharmonyx.co.uk to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you.

For example:

- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
- We may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

Behavioural Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you.

For example:

- We may use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy
- You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
- We may share information about your use of the Site, your purchases, and your interaction with our ads on other websites with advertising partners.

You can opt out of targeted advertising using the following links:

Facebook:
https://www.facebook.com/settings/?tab=ads

Google:
https://www.google.com/settings/ads/anonymous

Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some targeted advertising services by visiting:
http://optout.aboutads.info/

Using Personal Information

We use your Personal Information to provide our services to you, including:

- Offering products for sale
- Processing payments
- Shipping and fulfilling your order
- Communicating with you
- Providing customer support
- Keeping you updated on products, services and offers where appropriate

Lawful Basis

If you are a resident of the UK or European Economic Area, we process your Personal Information under the following lawful bases:

- Your consent
- The performance of a contract between you and the Site
- Compliance with our legal obligations
- To protect your vital interests
- To perform a task carried out in the public interest
- Our legitimate interests, where these do not override your rights and freedoms

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to delete this information, unless we are required to retain it for legal, tax, accounting or fraud prevention purposes.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify may use limited automated decision-making to prevent fraud. This may include temporary deny lists of IP addresses or payment details associated with repeated failed transactions.

Your Rights

If you are a resident of the UK or European Economic Area, you have the right to:

- Access the Personal Information we hold about you
- Ask for your Personal Information to be corrected
- Ask for your Personal Information to be deleted
- Object to certain processing
- Request that your Personal Information be transferred to another service

If you would like to exercise these rights, please contact us at info@wildharmonyx.co.uk.

Your Personal Information may be processed in the UK, European Economic Area, Canada, the United States or other locations where Shopify and our service providers operate.

Do Not Track

Please note that because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Our Site uses cookies and similar technologies to improve your browsing experience, analyse site traffic, remember your preferences and support advertising where applicable.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how the Site functions.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices, services or for other operational, legal or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email:

info@wildharmonyx.co.uk

Or by mail:

Wild Harmony X
Unit 9 Sopwith Crescent
Wickford
SS11 8YU
United Kingdom

Last updated: 27 May 2026

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority.